Privacy Policy

Last updated: July 31, 2026

This Privacy Policy describes how britbell (britbell Limited) collects, uses, and protects your personal information when you use our bobsled track visitor ride experience services. We are committed to protecting your privacy and handling your data responsibly in compliance with applicable data protection laws.

Who We Are

We operate the britbell Olympic bobsled track summer visitor ride experience (Vuchko sled) in Latvia. We are the data controller responsible for processing your personal information. Our facility offers thrilling bobsled rides for visitors seeking an authentic experience on this historic Olympic track.

Information We Collect

We collect personal information to provide our services safely and effectively. This includes:

• Contact information: name, email address, and phone number from booking inquiries
• Health and safety data: emergency contact details and any medical conditions relevant to ride safety
• Payment information: transaction details processed securely through third-party payment providers
• Usage data: information about your visits, ride preferences, and feedback
• Technical data: IP address, browser type, and device information from cookies and analytics
• Photography and video: images captured during your ride experience (with your consent)

Legal Basis for Processing

We process your personal information based on the following legal grounds. For ride bookings and safety requirements, we rely on the performance of our contract with you. When you provide explicit consent—such as for photography or marketing communications—we process data based on your consent. We also process information based on our legitimate interests in maintaining facility safety, improving our services, and conducting lawful business operations. Where required by law, such as tax and liability obligations, we process data to comply with legal requirements.

How We Use Your Information

We use the information we collect to confirm and manage your ride bookings, ensure your safety through health and medical screening, process payments and issue receipts, respond to your inquiries and provide customer support, improve our services and visitor experience, and maintain facility security and insurance compliance. We may also use your data to send promotional communications, event updates, and special offers—only if you have consented or where permitted by law.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy. Booking and contact information is retained for 24 months following your last interaction with us. Health and safety records related to your ride are kept for 36 months to comply with liability and insurance requirements. Payment transaction records are retained for 60 months in accordance with accounting and tax regulations. Website analytics and cookie data are retained for 12 months. Marketing communications preferences are maintained until you unsubscribe. Server logs and security records are retained for 12 months for system administration and fraud prevention.

Your Privacy Rights

You have the right to access your personal information and receive a copy of the data we hold about you. You may request correction of inaccurate or incomplete information. In certain circumstances, you have the right to request deletion of your data. You can request restriction of processing or object to specific uses of your information. You have the right to withdraw consent at any time without affecting the lawfulness of processing based on prior consent. You may request to receive your data in a portable format. To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze website traffic. Essential cookies are necessary for website functionality and security. Performance cookies help us understand how visitors interact with our site and identify areas for improvement. Marketing cookies allow us to deliver relevant content and measure advertising effectiveness. You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect website functionality.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive data, secure payment processing, restricted access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to protecting your information to the best of our abilities.

Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, processing payments, managing bookings, and conducting marketing activities. These providers are contractually obligated to maintain the confidentiality and security of your information and to use it only for the purposes we specify. We do not sell or rent your personal information to third parties for their independent use.

Children's Privacy

Our bobsled ride experience is designed for visitors of various ages, with age and height restrictions for safety. We do not knowingly collect personal information from children under 13 without parental consent. If we discover that we have collected information from a child under 13 without proper consent, we will delete such information promptly. Parents or guardians who believe their child's information has been collected should contact us immediately.

Supervisory Authority

You have the right to lodge a complaint with the Data State Inspectorate (Valsts datu inspekcija), the data protection authority of Latvia, if you believe we have violated your data protection rights. You can contact them through their official website or submit a formal complaint regarding our processing of your personal information.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our services following any changes constitutes your acceptance of the updated Privacy Policy.